The start of a new project. We have
been asked to create a TV ident for a community based local TV
channel based in the Brighton area of the South Coast. The possible
range of the transmission for the channel is Worthing in the West and
Lewes in the East. Latest TV the sole bidders were awarded the 12
year franchise to produce local and community based TV. The BBC have
put up £25 Million for the necessary infrastructure and
promised to buy £5 Millions worth of content in the first 3 years.
The new local broadcasters will be exempt from the European cap on
advertising, which is an average of 12 minutes in the hour. The
channels will have to produce 2 hours of local content of news and
politics every day.
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| Projected coverage area |
Latest TV
At the present Latest TV is hosted on
the website http://thelatest.co.uk/
as their website says Latest Homes / Latest 7 magazine was
established in 2001 to promote property in Brighton, Hove and Sussex,
as well as capturing the zeitgeist of the city, covering news,
reviews, celebrities, listings, TV, sport, jobs, cars, art and
everything unique about the city of Brighton & Hove. With over
100,000 weekly readers, and over 1,000 distribution outlets, the
magazine is one of the biggest city weekly magazines in Europe. There
is also a Latest music venue and the on line TV station Latest TV.
They will be broadcast on channel 8 on Freeview and hope to start
transmission by late 2013. With that in mind we have been asked to
create a channel ident and open credits for one of the programmes
they will broadcast.
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| Latest website |
The company who run The Latest website and magazines are currently using a red box with Verdana font as part of their corporate identity.
This is the current ident used by latest tv at the moment
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