We have to produce on screen branding for Latest TV. This must include an ident for the channel and an individual program. The already have a stable of programmes on their website, “ City of ….,” each subject inserted after city of i.e., “fashion, sport, music”. “Brighton Lights” a magazine type programme hosted by Guy Lloyd. There are programmes in development for example “Deep and Meaningless,” and a comedy based programme with Matt Whistler the name has yet to be determined. Lastly a News programme and “The Vote” a factual based programme about local politics.
Basic requirements of brief
The project has been divided into two
parts. 1st to produce a channel ident which should be
long enough for voice over continuity, around 10 seconds, a channel
ident between from 3 and 5 seconds
and 1 second to punctuate between ad
breaks and shows. A sting from the bottom or side of screen.
This is used as a device to introduce
the next program or an up and coming programs. The specific show
will be assigned at a later date.
Location spotting
 |
| idea and location spotting |
The channel is Brighton centered so I
have taken time out to walk round Brighton and photograph location to
help with the process of making the channel ident. I could have used
google street view, I think you get a better feel and understanding
if you are able to soak up the environment.
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