Designing the leaflet

My research fell into two camps what was I going to put on the leaflet and how was I going to make the leaflet. I was quite surprised at the number of web site with info on how to and this one gave lots of tips as to what you or they might encounter. Castle print and design. It funny how familiar these thing are we see them at every railway station, they are hand out in the street.

Here are some of the main point to consider when making the leaflet. The staring point being which type and what size. Gatefold Z fold, something based on an A4 sheet of paper. Or something that is the same with but longer. If I wanted too I could have gone for A2 or A3 folded. It all down to the brief.

Above are few examples once you've chosen the type and size there are lots of guides to help set up the rulers and guides in indesign.

 I have gone for a Z fold similar to the above guide. By following the simple guides, one must pay attention as to where the front and back will be so that the fold produces the reveal you wanted.

Thank you Castle print for your invaluable help.

http://www.castleprint.co.uk/designing_a_folded_leaflet.html

Latest 7 magazine

As Part of the brief we been asked to make an advertisement for Time Out or Latest 7. Here are some of the requirements from Latest 7 if you want to place  a advertisement with them. 

Artwork sizes for Latest 7

Artwork information

Camera-ready ads should be supplied digitally in one
of the following formats: JPEG, TIFF, EPS or press
PDF with all fonts embedded and spot colours
converted into CMYK.
Adverts may be supplied as InDesign CS2,
QuarkXpress 4, 5 or 6 files providing all fonts
and images are supplied.
Images should be no less than 300dpi at
print dimensions and CMYK.
We can accept artwork via email or CD,
preferably in Apple Macintosh format.
Any artwork supplied incorrectly may incur
additional studio costs.
Advert copy to be set, can be supplied by email or
as a single Microsoft Word document with images
or logos as separate JPEG attachments.
Publication is weekly on every Wednesday. The deadline for bookings is
10 days prior to the publishing date.

Size Price
Double page spread £900
Inside front £750
Advertising feature from £600
Full page £500
Half page vertical £300
Half page horizontal £300
Quarter page vertical £175
Eighth page £100

Latest 7 rates