Tom Eckersley

 I look at many different designer from that period The first Is Tom Eckersley. He was born in Manchester in 1914 and had a long and distinguished career in graphic design. He design his first poster in 1935 and continued until 1995. He made an important contribution to design education, teaching at the London College of Printing from 1954.

Tom Eckersley

Running left to right, World Wildlife Fund concert at the Barbican London 1986. Keep Britain tidy campaign 1963. The kings troop, The royal artillery Museum 1977. Lost property for Transport for London 1945.

 

The poster above is from a campaign for the Royal Society for the prevention of accidents c1947. This highlights some of the design elements that I like in Tom Eckersley design. There are only a few elements to the poster, The simple representation hammer and nails. The shelf they are sitting on. The Man and his shadow, the shadow could also be a representation of a man fallen over, hit by the hammer. The stylised shadow of the shelf pointing at the man. The perspective giving you a feeling of height.  Lastly the text “ Stow tools safely” and “Watch out for the man below”. With the Man below in brown to accent the massage. The simple and effective text can be read as individual messages and you would still get the clear understanding of the poster.