National Trust Campaigns

2010

Leap's Fresh air campaign for the National Trust.

Since 2004 Leap have advised the National trust onUK wide sustainability and paper policies in 2010 they implemented The fresh air campaign. The objective of the campaign was to encourage people to enjoy fresh air by visiting National trust, parks coast, woodland, and countryside. They wanted to show the National Trust as an enabler; welcoming people to their outdoor space and to share a sense of celebration in the outdoors and of course getting fresh air. Leap chose to create a bright, passionate and active identity utilising the new Trust brand guidelines. They used a rainbow to represent a goal, activity and escapade to be discovered. We are all ways chasing after the end of the rainbow. They also created the supporting marking material, Family planners, online graphics and promotional clothing, and continued to produce ten banners to publicise the event at Trust properties all around the country.

http://www.leapmedia.co.uk/gallery/fresh-air-campaign/