New Brief

We have just been given our new brief. The design agency YCN have held  an award competition since 2001.

YCN is a design agency, which describes itself as 'Producing work across all media and representing the finest creative people for commissions and collaborations'. They say of themselves that 'YCN today produces advertising, design and other creative communications n all media; both for its own projects and ventures and on behalf its various clients'. They are a 'group of designers, art directors, developers, writers, illustrators and project managers work together at 72 Rivington Street in London'. They also run an annual competition which offers students the chance to fulfil creative briefs from a range of high profile clients and enter that work in a competition. 'The YCN Student Awards shine a light on new creative talent and centre on a collection of live creative briefs'. (http://www.ycn.org)

Winning a competition such as this one often results in the work being commissioned commercially and is a good career starter.
 
For this assignment I will choose from a list of YCN Award brief. The internal deadline for my degree assessment is in advance of the YCN submission deadline, which is March 14th 2013. It is recommended, but not compulsory, that we enter our work into the competition.


YCN Clients brief list.
Bacardi,  British Eurosport, Churchill, Douwe Egberts, Ella's Kitchen, Experian, Fedrigoni, Forestry Commission England, Goji, Lego, Marriott Hotels & Resorts, Nissan, Plan UK, Reading and Leeds Festival, Royal Court Theater, The Feel Good Drinks Company, UGG, UK Greetings, Very, Yahoo!, Yell.

We are required to keep a sketchbook/ visual diary to record the generation of ideas and the progress, development and evolution of our project.
In addition my blog hold process, idea, techniques and examples of any contextual references (art and design styles) that I have researched, together with links to media sources used for inspiration.

Key Dates
Mondays 14th January - Visiting YCN in London
Wednesday 16th January -Talk about three initial ideas in response to your chosen brief for discussion
Wednesday 6th February - Full pitch of idea
Monday 25th February - Crit
Wednesday 27th February - Hand in project
Thursday 14th March - Submission deadline at YCN