Accessibility
Accessibility is the practice of making
website useable to people who may have a disabilities and they are
able to use the website in spite of their disabilities. For those who have
problems with their vision texts to speech program are able read the
images which have a text prompt embedded. The colours that used and
the contrast between the text and background have to be taken into
account.
Search Engine Optimization
Web search engines such as Google,
Yarhoo and Bing, are designed to search for information on the web.
Using search engine optimization is a way of improving you ranking
when searched is undertaken. Having your website nearer the top of
the search list the more people are likely to visit your site.
Leading search engines us some thing called crawlers to find pages
for their algorithmic search result. Increasing prominence will gain
more hits on your site. Cross linking between pages on the same site
may improve its visibility. Writing content that includes frequently
searched keywords. In the case of our websites words such as
recycled, upcycled, will hits in combination with fashion, ethical
all pointing you in the direction of that type of website. Lastly
adding key words to a web pages meta data. Included in the title and
meta description.
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Search engines uses complex
mathematical algorithms to guess which websites a user seeks, based
in part on examination of how websites link to each other. Since
website B is the recipient of numerous inbound links, B ranks highly
in a web search, and will come up early in a web search. Further,
since B is popular, and has an outbound link to C, C ranks highly
too.
Sources:-
Search Engines
Search Engines optimization
Web Accessibility
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