List of notable campaigns

National Trust launches Great British Walking campaign.
 

Campaign run for a second year

The National Trust has launched the 2013 Great British Walking campaign asking people to
share their walking photos on Twitter, Instagram and Facebook using the hashtag #Gbwalk
The campaign and brand identity were initially launched by creative agency 999 in September last year. That campaign saw over one million people take part.


September 2013


National Trust for Scotland and Posterscope promote One Wee Step campaign.

The post contain 83 pairs of walking boots

The National Trust for Scotland has today launched a bespoke billboard created entirely from
walking boots, to promote its One Wee Step mountain conservation campaign. The campaign was created by The Union, and was planned and booked by Carat Edinburgh and Posterscope Manchester.


June 2013

Visit Scotland, the National Trust for Scotland and Royal Botanic Gardens team up to launch campaign promoting Scottish gardens.

Visit Scotland campaign

Visit Scotland, the National Trust for Scotland and the Royal Botanic Gardens have come together to launch a campaign aimed at promoting Scottish gardens as part of Year of Natural Scotland. The groups hope to capitalise on Scotland’s £6.2bn ‘daycation’ market with the promotional activity which has targeted more than a million people through bespoke online, advertorial and email activity. 
 

May 2013

Cadbury's sixth Easter Egg Trails program of events to kick off in conjunction with National Trust.

Design your own egg head competition

Cadbury's annual Easter Egg Trails will kick off on Thursday in a campaign involving the
National Trust and National Trust for Scotland.  The campaign has been created by INITIALS Marketing and run until April 1 2013  at 287 National Trust and National Trust for Scotland properties. The brand's website has been revamped to support it and users will be encouraged to share activities - including the Design Your Own Egghead competition, online for the first time this year - using Facebook and Twitter options.


March 2013


National Trust unveils new campaign with 18 Feet & Rising promoting the places loved by the public.

I Love muddy days

The National Trust has this week unveiled a print campaign to celebrate the places which are

important to the public, with the National Trust oak leaf used as a symbol of love, in a way similar to the traditional 'I heart NY' imagery. Created by 18 Feet & Rising, the campaign  run across press, OOH, and digital, and looks to entice the public to share their experiences of special places and to encourage people to return to places that hold happy memories.

March 2013


National Trust Wales unveils Facebook app with Coup Media.

Facebook app

National Trust Wales is celebrating St David’s Day with the launch of its new Facebook app, created by Coup Media.Designed to encourage visits and highlight the beauty of the Welsh Coastline using pictures and visitor’s stories, the app also hopes to boost customer comments to help the National Trust going forward. 

March 2013

National Trust launches a campaign encouraging people in West Yorkshire to get outdoors.
 

Freeview campaign

The National Trust has launched a new campaign to raise awareness of the countryside it cares for, by challenging people to get outdoors and closer to nature. It has worked with Principles Agency and Classlane Media on the outdoor and digital campaign to showcase the activities people can enjoy on National Trust land.


August 2012


The National Trust works with 999 to get Britain walking.

1st year for the Great British Walks

 The National Trust’s Great British Walk has revealed its new identity and promotional materials created by 999. Their approach to the Great British Walk was to create an identity based on the idea of ‘going your own way’ by encouraging exploration and the sharing of memories and experiences. Culminating in a series of events this October half-term, family friendly walking events and trails are being promoted through the National Trust’s website.

October 2012


The National Trust begins campaign to raise £1.2m donations to safeguard the White Cliffs of Dover

White Cliffs of Dover

The National Trust has begun a campaign aiming to safeguard the future of the White Cliffs of Dover. As part of the Neptune Coastline Campaign, Cheltenham agency TDA was tasked with the creation of direct response activity for the charity to raise £1.2m in order to acquire another 1.34 km to add to the 7km stretch the Trust already possesses. 
 
July 2012

The National Trust to premier new Wallace & Gromit animation as part of Queen's Diamond Jubilee celebration lunches

 A new Wallace & Gromit animation is to debut over the Jubilee Weekend as part of a campaign by the National Trust. The campaign sees the Aardman Animation characters help lead up to the Queen’s Diamond Jubilee, when over 70 Jubilee tea parties will be held across England, and a new mini animation will be screened for the first time at Trust places. The one-minute film, entitled ‘A Jubilee Bunt-a-thon’ has been specially created for the National Trust’s planned events over the weekend, while a behind-the-scenes documentary will also be screened at the Trust’s Jubilee parties.

May 2012 

National Trust uses gamification with e3 for ‘50 Things To Do Before You’re 11 ¾’ campaign.
 

The National Trust’s ‘50 Things To Do Before You’re 11 ¾’ campaign has launched online, with the microsite created by e3. The campaign aims to use gamification to get children out of doors and into nature, after it was discovered that one in ten can’t ride a bike and only a third have climbed a tree.
 

April 2012

National Trust to use 'talking benches' voiced by celebrities.
 

A number of ‘talking benches’ voiced by celebrities are to be used by the National Trust across eight beauty spots offering a five minute commentary of their surroundings. The benches will be placed around England, Wales and Northern Ireland and voiced by celebrities including Steven Fry, Miranda Hart, David Gower and John Sergeant who relay information and anecdotes about each location to the listener.

May 2011

Information edited from The Drum