National Trust launches Great British Walking campaign.
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Campaign run for a second year |
The National Trust has launched the 2013 Great British Walking campaign asking people to
share their walking photos on Twitter, Instagram and Facebook using the hashtag #Gbwalk
The campaign and brand identity were initially launched by creative agency 999 in September last year. That campaign saw over one million people take part.
September 2013
National Trust for Scotland and Posterscope promote One Wee Step campaign.
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The post contain 83 pairs of walking boots |
The National Trust for Scotland has today launched a bespoke billboard created entirely from
walking boots, to promote its One Wee Step mountain conservation campaign. The campaign was created by The Union, and was planned and booked by Carat Edinburgh and Posterscope Manchester.
June 2013
Visit Scotland,
the National Trust for Scotland and Royal Botanic Gardens team up to
launch campaign promoting Scottish gardens.
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Visit Scotland campaign |
May
2013
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Design your own egg head competition |
National Trust and National Trust for Scotland. The campaign has been created by INITIALS Marketing and run until April 1 2013 at 287 National Trust and National Trust for Scotland properties. The brand's website has been revamped to support it and users will be encouraged to share activities - including the Design Your Own Egghead competition, online for the first time this year - using Facebook and Twitter options.
March 2013
National Trust unveils new campaign with 18 Feet & Rising promoting the places loved by the public.
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I Love muddy days |
important
to the public, with the National Trust oak leaf used as a symbol of
love, in a way similar to the traditional 'I heart NY' imagery. Created by 18 Feet & Rising, the campaign run across press,
OOH, and digital, and looks to entice the public to share their
experiences of special places and to encourage people to return to
places that hold happy memories.
National Trust Wales unveils Facebook app with Coup Media.
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Facebook app |
National Trust Wales is celebrating St David’s Day with the launch of its new Facebook app, created by Coup Media.Designed to encourage visits and highlight the beauty of the Welsh Coastline using pictures and visitor’s stories, the app also hopes to boost customer comments to help the National Trust going forward.
March 2013
National Trust launches a campaign encouraging people in West Yorkshire to get outdoors.Freeview campaign |
August 2012
The National Trust works with 999 to get Britain walking.
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1st year for the Great British Walks |
The National Trust’s Great British Walk has revealed its new identity and promotional materials created by 999. Their approach to the Great British Walk was to create an identity based on the idea of ‘going your own way’ by encouraging exploration and the sharing of memories and experiences. Culminating in a series of events this October half-term, family friendly walking events and trails are being promoted through the National Trust’s website.
October 2012The National Trust begins campaign to raise £1.2m donations to safeguard the White Cliffs of Dover
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White Cliffs of Dover |
July 2012
The National Trust to premier new Wallace & Gromit animation as part of Queen's Diamond Jubilee celebration lunches
A
new Wallace & Gromit animation is to debut over the Jubilee
Weekend as part of a campaign by the National Trust. The
campaign sees the Aardman Animation characters help lead up to the
Queen’s Diamond Jubilee, when over 70 Jubilee tea parties will be
held across England, and a new mini animation will be screened for
the first time at Trust places. The
one-minute film, entitled ‘A Jubilee Bunt-a-thon’ has been
specially created for the National Trust’s planned events over the
weekend, while a behind-the-scenes documentary will also be screened
at the Trust’s Jubilee parties.
May 2012
National
Trust uses gamification with e3 for ‘50 Things To Do Before You’re
11 ¾’ campaign.
April 2012
National
Trust to use 'talking benches' voiced by celebrities.
May 2011
Information edited from The Drum