New project, I
have been commissioned to create the graphic design for the promotion
of the London Road Brighton project. A fictitious regeneration
project. I have to develop a consistent visual language across a
range of print pieces, using typography and a graphic style in a way
that creates a visually coherent campaign. I have to produce a
folding leaflet which promotes the project overall combining text and
images, and a series of at least three magazine ads or posters which
focus on a specific aspect of what’s on offer in the zone (such as
a bar, the hotel and the flats). The ads are for distribution as
full page ads in relevant magazines including Time Out in London and
Latest 7 in Brighton. The posters are to be placed in London and
Brighton bus stops and train stations, and London Tube stations. You
will need to create these print pieces at suitable aspect ratios and
mock them up into a photo of a location or magazine to show their
impact in situ.
This
kind of regeneration has slowed right down in the current recession,
but for this assignment I have to imagine that London Road Brighton
is being redeveloped into a gentrified urban center attractive to the
young and single or couples without children. Flats, bars,
restaurants, shops, a hotel and a club / music venue are designed to
be attractive to the target market of 18 – 39 year old well off
students and professionals.
I
have to devise the concept for my campaign (inspiration, imagery, tag
line, colour, font, layout etc) from research and design development
processes including brainstorms, mood boards, sketches, mock-ups etc
and pitch this concept to the group and my tutors for discussion. My
design development work will be shown in my sketchbook.
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